A few years ago, Honda made a two minute commercial that broke the boundaries of cool.  They created a Rube Goldberg machine entirely out of the parts of the car they were advertising.

Apparently this commercial required over 600 takes before they got it right, and it involves absolutely no computer graphics.

This giant chain reaction is amazing to watch. My favorite parts are the weighted tires that roll uphill, and the walking windshield wipers.  Super creative stuff here. It’s creativity like this that makes me obsess over solid, creative marketing.